Tom Ebling, Former Demandware CEO, joins Custora Board of Directors

New York, New York – September 28, 2017 – Custora (www.custora.com), an industry leading advanced customer segmentation platform for retail, today announced that Tom Ebling has joined Custora’s Board of Directors. Ebling most recently served at Demandware’s CEO from 2010-2016, and as the CEO of Lattice Engines, ProfitLogic and Torrent Systems. This appointment comes as Custora continues to expand rapidly by providing marketers with self-serve access to build powerful segments that improve the ROI of campaigns across email, facebook, display, and direct mail campaigns.
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What Marketers Need to Know About 1st, 2nd, and 3rd Party Data

You may be familiar with the terms first and third party data. But you might just smile and nod when somebody starts going on about second party data. Or you may wonder which type of data can deliver the greatest ROI. Then this blog post is for you! In this post, I will break down the three types of data, explain what they mean, and help you understand the value to be gained by each data type.

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Say whaaa? Positive news about Retail?

The entire retail industry can relate to Mark Twain’s reply after reading his own obituary in a newspaper, “The reports of my death are greatly exaggerated”. Forrester’s Online Retail Forecast, 2017 to 2022 has just been released and the results are surprisingly positive.

What has the press missed amid a slew of store closing and bankruptcy announcements this year? Retail is actually growing steadily and is in the midst of a massive transformation. And many of the store closings are a result of brands finally making the tough decisions to right size. Let’s face it, the retail industry has looked at store openings as a way to drive growth for years, but now we’re faced with an overabundance of underperforming assets. Recent research from commercial real estate firm Costar makes this clear:

  • US retailers added an average of 160 million square feet of store space every year between 2000 and 2008.
  • The US now has an average of 24 square feet of retail space per capita, compared with 16 square feet in Canada and 4.6 square feet in Great Britain.
  • In the US, sales per square foot have declined from $350 in 2000 to $330 today.

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