In honor of Custora’s latest release—Segmentation Studio—the sock puppets return in a new music video. It’s a love song between marketer and software, man and machine. Without further ado…
New York, New York – September 28, 2017 – Custora (www.custora.com), an industry leading advanced customer segmentation platform for retail, today announced that Tom Ebling has joined Custora’s Board of Directors. Ebling most recently served at Demandware’s CEO from 2010-2016, and as the CEO of Lattice Engines, ProfitLogic and Torrent Systems. This appointment comes as Custora continues to expand rapidly by providing marketers with self-serve access to build powerful segments that improve the ROI of campaigns across email, facebook, display, and direct mail campaigns.
You may be familiar with the terms first and third party data. But you might just smile and nod when somebody starts going on about second party data. Or you may wonder which type of data can deliver the greatest ROI. Then this blog post is for you! In this post, I will break down the three types of data, explain what they mean, and help you understand the value to be gained by each data type.