How Crocs and Eloquii Put Customer Analytics into Action

Webinarch Madness

On Wednesday, we hosted part 5 of 5 of our Webinarch Madness series. Two Custora customers, Ben Hemphill (VP of Digital Marketing, Crocs) and Kelly Goldston (VP of Marketing, Eloquii) walk through how they are using advanced customer analytics to drive their businesses. Ben discusses how Crocs is acquiring, retaining, and increasing purchase frequency using insights generated from their data. Kelly talks about using data to inform their catalogue, editorial content hub, and email segmentation.

Check out the video below.

Finding and Keeping Great Customers, with Custora + Bronto

Webinarch Madness

As part 4 of 5 in our series of Webinarch Madness, we chatted with Bronto about strategies for driving online revenue across the customer lifecycle—from acquisition to cultivation to retention. Some of the tactics discussed included lookalike targeting, welcome series segmentation, VIP campaigns, and churn prevention.

Bronto and Custora shared case studies on how their customers are using these tactics to drive growth.

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Using the Science of Persuasion—and Advanced Segmentation—to Boost Online Sales

Last Tuesday was a snow day for most of us in the Northeast, and I used that time to finally get around to reading a marketing book that was recommended highly to me. The book is “Influence:  The Psychology of Persuasion” by Robert Cialdini, published in 1984. This social psychology classic uncovers the secrets of getting people to take action and contains principles that can be used by retailers today to boost online sales. 

Dr. Cialdini, a professor of psychology and marketing at Arizona State University, lays out six proven methods based on the science of persuasion that can get people to say yes to almost anything:

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4 Ways Digital Retail Will Evolve in the Next Five Years

Last October, Custora hosted our first ever summit, bringing together over 100 retail marketing leaders from over 40 brands. Billed as the best ever single-day customer analytics conference for retail marketers in NYC on a Wednesday, and given a Net Promoter Score (NPS) of 9 out of 10 by our attendees, we think we far exceeded this lofty promise.

The most popular session of the day was a keynote given by Mariah Chase, CEO of fast-fashion brand Eloquii. Mariah shared her perspective on what digital retail will look like in the next five years — from dynamic pricing to content to conversational commerce and data that drives to “why.” We’re now sharing Mariah’s presentation via a webinar we hosted yesterday as part of our “Webinarch Madness” series.

Here are Mariah’s top predictions for digital retail in the next 5 years.

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Driving Omnichannel Growth with a Digital Flagship

Webinarch Madness

We hosted a great webinar yesterday with our guest Ron Offir, CEO of Offir Consulting. The topic – Driving Omnichannel Growth with a Digital Flagship. Below is a summary of the presentation and an audio file of the Q&A.

Ron is the CEO and founder of Offir Consulting and has over 20 years of experience leading marketing and e-commerce initiatives at Michael Kors, The Jones Group, Coach, Gap Inc, and Deloitte Consulting. Ron chatted with Kevin Young, CMO of Custora, who has held senior marketing positions at Monetate, SAP North America, and Microsoft.

Top line growth is at the top of every CEO’s agenda, and it’s no surprise. In the digital age, consumers are always shopping around. New technologies and greater choice are changing how they are thinking and acting. 

Couple this with the fact that the cost to acquire new customers continues to grow as the expected return from each new customer shrinks. An alarming number of customers are drifting away after their first purchase. We call this the shark graph, and it represents a scary situation for the retail industry.  

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