Fast growing retailers Calendars.com and Dermstore have experienced a 10x lift in ROAS and 2% increase in overall sales with Custora.
Friday, June 9, 2017, 8:03 EDT
Chicago – At CRMC today, Custora unveiled Segmentation Studio, the most robust and user friendly customer segmentation tool on the market today. Segmentation Studio gives marketers point and click access to predictive customer segments that significantly improve the ROI of email, direct mail, Facebook and display campaigns.
Many retailers understand that opportunities for growth are hidden in their customer data, but they encounter a number of challenges when attempting to make use of their data: customer data is fragmented across various systems, they lack the data science capabilities to uncover insights at scale, or, to the extent insights exist, marketers face friction when attempting to leverage insights within daily marketing campaigns. Custora’s advanced Customer Segmentation Platform addresses these challenges and is helping 6 of the top 20 retailers in the US leverage their customer data to drive growth.
Custora’s platform is comprised of two parts: the “Customer Data Cloud” and the newly released “Segmentation Studio.” The Customer Data Cloud powers the platform ‘under the hood.’ In the Customer Data Cloud, Custora aggregates data from a variety of transactional, engagement, and web analytics sources to produce a single, unique profile for each consumer. The platform then leverages a variety of predictive, machine learning models to anticipate customer behavior. Each customer profile is enriched with attributes including product and brand affinities, propensity to purchase on discount, expected lifetime spend, and likelihood of churn.
Segmentation Studio is a web interface that sits on top of the Customer Data Cloud. The Studio provides Marketers with point-and-click access to activate those insights within daily marketing campaigns. Marketers can discover hidden opportunities, create intelligent customer segments, and automatically push those segments into marketing execution tools throughout their ‘marketing stack.’ Segmentation Studio provides “click click done” functionality to help marketers respond to questions such as, “Who should receive our new arrival campaign?” or “Which customers are at risk for churn?” Segmentation Studio offers a natural language query interface, out-of-the-box access to historical and predictive segments, integrations to tools throughout the marketing stack, and automated cross-channel measurement capabilities. Marketers are leveraging Segmentation Studio to drive significant lift in email, direct mail, social, and display campaigns.