We made it.
Another year, another frenzied shopping season. The weather was much friendlier and the shipping elves were better prepared for the surge in package delivery driven by the continued growth of e-commerce.
The Custora E-Commerce Pulse 2014 Holiday Recap Report examines the major trends during the 2014 holiday shopping season (November – December): Strong growth, mobile e-commerce, the marketing channels driving e-commerce transactions, and more.
The findings in this report are based on the Custora E-Commerce Pulse, a free dashboard tracking online transactions from over 100 US retailers, 100 million shoppers, and over $40 billion in transaction revenue. Sign up here to receive email notifications for monthly updates and seasonal research reports.
Here are four highlights from the report. Download the full report below.
We’re also holding a webinar discussing the report’s results, you can learn more and register here.
Holiday 2014 was the biggest retail season on record, with revenue up 15.6% versus 2013.
Our upcoming holiday recap report is chock full of holiday insights based on data analysis from over 100 retailers, 100 million anonymized shoppers, and $40B in e-commerce revenue. We’ll share them in a webinar we’re hosting in tandem with BounceExchange:
Webinar: 2014 Holiday E-commerce Recap + Tips for 2015 from Marketing Leaders
You’ll hear the highlights of the 2014 holiday season, and get planning insights for 2015 from leading retailers including Ann Taylor, BaubleBar, and NastyGal.
- The biggest holiday shopping days (hint: They’re not just Black Friday & Cyber Monday) (learn more)
- Mobile e-commerce and what it means for marketers (learn more)
- Which marketing channels drove e-commerce transactions this holiday (learn more)
- The most important e-commerce marketing trends for 2015 (learn more)
Hope to see you Wednesday, January 28th (1-2pm EST) or Thursday, January 29th (3-4pm EST). Learn more and register to the webinar here.
Over Thanksgiving weekend, US e-commerce orders grew 15.4% over the same weekend in 2013. Growth hasn’t slowed down post-Cyber Monday – in fact, it has picked up: In the first two weeks of December (Dec-2 to Dec-14), US e-commerce orders grew 16.5% over the equivalent time period in 2013, with revenue up 15.6%.
With that growth in the final stretch of the season, Holiday 2014 is well on its way to become another record-breaking shopping season online, with growth squarely in the mid-teens.
E-commerce revenue was up 15.4% on Cyber Monday 2014 compared to Cyber Monday 2013, making it the biggest day in US online shopping history — easily shattering the previous record set just three days ago, on Black Friday.
For the full holiday weekend (Thanksgiving day 11/27 to Cyber Monday 12/1), revenue growth over 2013 came in strong at 15.4%. The strongest growth was recorded on Black Friday (+20.6% year over year), and on Thanksgiving (+17.7% year over year).
The strong growth overall for the weekend was driven by mobile shopping (Apple devices in particular), email marketing, and Google search.
Online sales were up 20.6% in Black Friday 2014 compared to Black Friday 2013, driven by mobile shopping and email marketing.
Thanks to this growth, Black Friday 2014 surpassed Cyber Monday’s 2013 and became the biggest shopping day in US history. This title, however, is very likely to be short lived. Cyber Monday is just around the corner, and is all but certain to easily surpass Black Friday’s sales.