Insights from Shoptalk, where retail met tech

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Custora’s Chief Revenue Officer, Tim Bryan, attended the Shoptalk conference last month to listen to innovative retailers…well… talk shop. Shoptalk bills itself as the “nextgen ecommerce event” and brought together leaders from the e-commerce, venture capital, and retail worlds.

To read about Tim’s take on how customer experience, loyalty, and omnichannel marketing are front and center in retailers’ minds, and how this means good things for their customers in the coming years, head over to CMO.com.

 

Black Friday US E-Commerce Up 16.1% Over Black Friday 2014

Online sales in the US were up 16.1% on Black Friday 2015 compared to Black Friday 2014, driven by email marketing and mobile shopping.

The data comes from the Custora E-Commerce Pulse, a free online dashboard providing key US e-commerce statistics and benchmarking data from over 200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue.

 

Here are the most notable trends of Black Friday 2015:

 

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Turkey & Mouse clicks: Thanksgiving 2015 e-commerce recap + LIVE Black Friday Update

Breaking news: As of 8:30am EST, Black Friday sales online are up 9.4% over the same time frame on Black Friday 2014. E-commerce orders (transactions) are up 7.3%, while revenue is up 9.4%. This is strong growth, yet slightly lower than the holiday season to date (+12.8% increase in e-commerce revenue vs 2014) – indicating a potential shift in shopping to later in the day. Stay tuned for our full Black Friday recap early tomorrow morning.

 

The data comes from the Custora E-Commerce Pulse, a free online dashboard providing key US e-commerce statistics and benchmarking data from over 200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue.

 

Black Friday follows a strong Thanksgiving shopping day online, with e-commerce revenue up 12.5% yesterday compared to Thanksgiving 2014.

Here are some of the highlights of Thanksgiving Day 2015 online:

 

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Q2 2015 Pulse E-Commerce Update: Understanding Marketing Channel Performance

US e-commerce delivered solid performance in Q2 2015, in sharp contrast to much struggle in the brick & mortar retail world. E-Commerce transactions were up a cool 10% over Q2 2014, and e-commerce revenue was up 9.4% year over year.
These stats – as well as the others in this post – are based on the Custora E-Commerce Pulse, a free dashboard tracking online transactions from over 100 US retailers, 500 million anonymized shoppers, and over $80 billion in transaction revenue. Sign up here to receive email notifications for monthly updates and seasonal research reports.

The rest of the post focuses on 2015 e-commerce performance to date (Q1 + Q2). You can check out the Pulse dashboard for more detailed information, or download a spreadsheet at the end of the post with monthly metrics.

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Holiday E-Commerce 2014 – What Mattered Most (New Custora Report)

We made it.

Another year, another frenzied shopping season. The weather was much friendlier and the shipping elves were better prepared for the surge in package delivery driven by the continued growth of e-commerce.

The Custora E-Commerce Pulse 2014 Holiday Recap Report examines the major trends during the 2014 holiday shopping season (November – December): Strong growth, mobile e-commerce, the marketing channels driving e-commerce transactions, and more.

The findings in this report are based on the Custora E-Commerce Pulse, a free dashboard tracking online transactions from over 100 US retailers, 100 million shoppers, and over $40 billion in transaction revenue. Sign up here to receive email notifications for monthly updates and seasonal research reports.

Here are four highlights from the report. Download the full report below.

We’re also holding a webinar discussing the report’s results, you can learn more and register here.
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