Holidata E-Commerce 2015 – What Mattered Most (New Custora Report)

Holly Jolly Holidata

Wrapping paper. Hot chocolate. Turkey legs. Holidata.

The time has come to sort through the bits and bytes that led to another holiday season full of e-commerce growth.

The Custora E-Commerce Pulse 2015 Holidata Recap Report examines the major trends during the 2015 holiday shopping season (November – December): Strong growth, mobile e-commerce, the marketing channels driving e-commerce transactions, and more.

The findings in this report are based on the Custora E-Commerce Pulse, a free dashboard tracking online transactions from over 200 US retailers, 500 million shoppers, and over $100 billion in transaction revenue. Sign up here to receive email notifications for monthly updates and seasonal research reports.

Here are four highlights from the report. Download the full report below.

We’re also holding a webinar discussing the report’s results, you can learn more and register here.

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Holidata E-Commerce 2015: Download Custora’s Holiday E-Commerce Recap Data

The just-released Custora E-Commerce Pulse 2015 Holidata Recap Report examines the holiday season’s most notable trends: Top grossing days (beyond Cyber Monday and Black Friday), the growth of mobile e-commerce (and Apple’s role), the marketing channels driving online transactions, and more. You can read more about the report and download it here.

In this post, we are making available a spreadsheet containing the report’s raw data. You can download it below.

This report is a product of the Custora E-commerce Pulse, which publishes monthly updates on the state of US e-commerce based on data from over 500 million anonymized shoppers and $100B in e-commerce revenue from over 200 online retailers. You can sign up for email updates from The Pulse here.

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2015 E-Commerce Holidata Recap

The flurry of wrapping paper has finally settled, and the annual holiday shopping season is now behind us.

The 2015 holiday shopping season (Nov. 1 – Dec. 31) was a strong one for US e-commerce retailers with revenue up 12.1% over the same period in 2014.

Here are a few highlights from the Custora Pulse Holiday 2015 Recap Report, coming out mid-January. The data comes from the Custora E-Commerce Holiday Pulse – a free online dashboard providing key US e-commerce statistics and benchmarking data from 200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue.

1. With strong revenue increase (12.1%) came a solid jump in orders, up 10.9% with the average order value (AOV) up 1.1%. This indicates a less promotionally driven holiday season — a good sign for retailers.

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Black Friday US E-Commerce Up 16.1% Over Black Friday 2014

Online sales in the US were up 16.1% on Black Friday 2015 compared to Black Friday 2014, driven by email marketing and mobile shopping.

The data comes from the Custora E-Commerce Pulse, a free online dashboard providing key US e-commerce statistics and benchmarking data from over 200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue.

 

Here are the most notable trends of Black Friday 2015:

 

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Turkey & Mouse clicks: Thanksgiving 2015 e-commerce recap + LIVE Black Friday Update

Breaking news: As of 8:30am EST, Black Friday sales online are up 9.4% over the same time frame on Black Friday 2014. E-commerce orders (transactions) are up 7.3%, while revenue is up 9.4%. This is strong growth, yet slightly lower than the holiday season to date (+12.8% increase in e-commerce revenue vs 2014) – indicating a potential shift in shopping to later in the day. Stay tuned for our full Black Friday recap early tomorrow morning.

 

The data comes from the Custora E-Commerce Pulse, a free online dashboard providing key US e-commerce statistics and benchmarking data from over 200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue.

 

Black Friday follows a strong Thanksgiving shopping day online, with e-commerce revenue up 12.5% yesterday compared to Thanksgiving 2014.

Here are some of the highlights of Thanksgiving Day 2015 online:

 

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