Insights from Shoptalk, where retail met tech


Custora’s Chief Revenue Officer, Tim Bryan, attended the Shoptalk conference last month to listen to innovative retailers…well… talk shop. Shoptalk bills itself as the “nextgen ecommerce event” and brought together leaders from the e-commerce, venture capital, and retail worlds.

To read about Tim’s take on how customer experience, loyalty, and omnichannel marketing are front and center in retailers’ minds, and how this means good things for their customers in the coming years, head over to


eTail West 2016 – Trends and tips to optimize your agenda

Team Custora is headed to balmy Palm Springs this month to attend eTail West, an e-commerce conference where leading retailers will gather to discuss the latest industry trends.

With an agenda that spans three days with over 40 sessions each day, eTail West is sure to be a whirlwind packed with actionable insights and best practices. We’ve perused the schedule, noted the biggest trends, and created a list of sessions not to be missed.

Omnichannel retailing

One word dotted throughout the schedule is omnichannel. Both traditional brick-and-mortar retailers and pure play online retailers are focusing on being everywhere their customers are, and seamlessly integrating every channel. Here are a few sessions we’re excited about:

1) Keynote Panel Discussion: Migrating To An Omnichannel Philosophy: Assessing Technology, Resources And Strategies

D. Kate Forbes – VP, eCommerce Digital Experience & Operations – Belk
Anoop Kulshreshtha – VP, Web Technology – Barneys New York
Kathy Hecht – VP Marketing and Business Development – Silver Star Brands

2) Cross-Channel Panel Discussion: Here’s How To Create Your Cross-Channel Retail Future

Angela Caltagirone – VP eMarketing and Email Marketing – Williams-Sonoma
Karthik Vish – Director, Acquisition Marketing –

3) Bringing Digital And In-Store Together Holistically

Anthony McLoughlin – VP Digital Marketing – The Men’s Wearhouse
Emery Skolfield – VP Omnichannel Strategy – Samsung
Bruce Starnes – VP/Merchandise Manager –


Continue reading

Lessons from Andrea Wasserman, GM eCommerce at Hudson’s Bay and Lord & Taylor


Andrea Wasserman, SVP Digital for Hudson’s Bay and Lord & Taylor, and former CEO of Sole Society, recently spoke at a dinner Custora hosted for the e-commerce and marketing community in New York City. The dinner was part of our efforts to facilitate a community of retail marketers, and promote learning and sharing across brands. We were excited to host marketers and e-commerce leaders from Tiffany’s, Bonobos, Chanel, Blue Fly, Steve Madden, Amazon and others for an insightful (and delicious) evening at Upland restaurant in Flatiron.

At dinner, Andrea discussed her experience as leader of an emerging fashion brand along with her experiences at her current senior role with one of the world’s most prominent retailers.

You can watch the short teaser video of her discussion with Custora Co-Founder Corey Pierson below (watch the full presentation at the end of this post).

Watch the rest of the interview below. 

In the full video interview, Andrea and Corey cover a range of topics, including:

  • The role of data in e-commerce marketing strategy and execution
  • The interplay between data and qualitative insights
  • The key metrics for appealing to investors in a small company
  • The challenges of serving the omnichannel, omni-device shopper
  • How to approach hiring the e-commerce leaders of tomorrow

Fill in your details to watch the full interview.

The 5 best IRCE sessions for analytics aces, marketing maestros, and data adepts


IRCE, the world’s biggest e-commerce conference, is coming up. Here at Custora we’ve done some prep and scanned the schedule to pick out the best sessions about customer analytics, leveraging data, and e-commerce marketing.

Also, if you are heading to Chicago for the conference, stop by Booth 1710 to say hello, or schedule a meeting with us beforehand to see how leading retailers like Guess, Ann Taylor, Backcountry, and Bonobos use Custora’s predictive analytics platform to improve their marketing programs.

Now, on to our suggestions.

Continue reading