Custora E-Commerce Pulse Report: Q1 2016


Shhh…Hear that?

It’s the sound of marketers across the country cheering for yet another strong quarter in the world of e-commerce. Online revenue was up 8.6% in the first quarter of 2016 compared to the previous year. Online orders increased 7% and Average Order Value (AOV) was up 1.5%, indicating a less promotionally-driven quarter.

Mobile shopping continued to grow with nearly 30% of orders being placed on mobile phones (19.9%) and tablets (9.9%).


Of those purchases made on mobile devices, 24.5% were placed on devices running Google’s Android operating system and 75.2% were made on devices running Apple’s iOS.


Search was still the primary marketing channel driving online sales; organic search brought in 21.8% of orders while paid search made up 20%. Email marketers will be pleased to hear that their efforts paid off big in Q1 – 18.4% of purchases were driven by email, up from 15.5% during the same timeframe in 2015.


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eTail West 2016 – Trends and tips to optimize your agenda

Team Custora is headed to balmy Palm Springs this month to attend eTail West, an e-commerce conference where leading retailers will gather to discuss the latest industry trends.

With an agenda that spans three days with over 40 sessions each day, eTail West is sure to be a whirlwind packed with actionable insights and best practices. We’ve perused the schedule, noted the biggest trends, and created a list of sessions not to be missed.

Omnichannel retailing

One word dotted throughout the schedule is omnichannel. Both traditional brick-and-mortar retailers and pure play online retailers are focusing on being everywhere their customers are, and seamlessly integrating every channel. Here are a few sessions we’re excited about:

1) Keynote Panel Discussion: Migrating To An Omnichannel Philosophy: Assessing Technology, Resources And Strategies

D. Kate Forbes – VP, eCommerce Digital Experience & Operations – Belk
Anoop Kulshreshtha – VP, Web Technology – Barneys New York
Kathy Hecht – VP Marketing and Business Development – Silver Star Brands

2) Cross-Channel Panel Discussion: Here’s How To Create Your Cross-Channel Retail Future

Angela Caltagirone – VP eMarketing and Email Marketing – Williams-Sonoma
Karthik Vish – Director, Acquisition Marketing –

3) Bringing Digital And In-Store Together Holistically

Anthony McLoughlin – VP Digital Marketing – The Men’s Wearhouse
Emery Skolfield – VP Omnichannel Strategy – Samsung
Bruce Starnes – VP/Merchandise Manager –


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Holidata E-Commerce 2015 – What Mattered Most (New Custora Report)

Holly Jolly Holidata

Wrapping paper. Hot chocolate. Turkey legs. Holidata.

The time has come to sort through the bits and bytes that led to another holiday season full of e-commerce growth.

The Custora E-Commerce Pulse 2015 Holidata Recap Report examines the major trends during the 2015 holiday shopping season (November – December): Strong growth, mobile e-commerce, the marketing channels driving e-commerce transactions, and more.

The findings in this report are based on the Custora E-Commerce Pulse, a free dashboard tracking online transactions from over 200 US retailers, 500 million shoppers, and over $100 billion in transaction revenue. Sign up here to receive email notifications for monthly updates and seasonal research reports.

Here are four highlights from the report. Download the full report below.

We’re also holding a webinar discussing the report’s results, you can learn more and register here.

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Holidata E-Commerce 2015: Download Custora’s Holiday E-Commerce Recap Data

The just-released Custora E-Commerce Pulse 2015 Holidata Recap Report examines the holiday season’s most notable trends: Top grossing days (beyond Cyber Monday and Black Friday), the growth of mobile e-commerce (and Apple’s role), the marketing channels driving online transactions, and more. You can read more about the report and download it here.

In this post, we are making available a spreadsheet containing the report’s raw data. You can download it below.

This report is a product of the Custora E-commerce Pulse, which publishes monthly updates on the state of US e-commerce based on data from over 500 million anonymized shoppers and $100B in e-commerce revenue from over 200 online retailers. You can sign up for email updates from The Pulse here.

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2015 E-Commerce Holidata Recap

The flurry of wrapping paper has finally settled, and the annual holiday shopping season is now behind us.

The 2015 holiday shopping season (Nov. 1 – Dec. 31) was a strong one for US e-commerce retailers with revenue up 12.1% over the same period in 2014.

Here are a few highlights from the Custora Pulse Holiday 2015 Recap Report, coming out mid-January. The data comes from the Custora E-Commerce Holiday Pulse – a free online dashboard providing key US e-commerce statistics and benchmarking data from 200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue.

1. With strong revenue increase (12.1%) came a solid jump in orders, up 10.9% with the average order value (AOV) up 1.1%. This indicates a less promotionally driven holiday season — a good sign for retailers.

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