Learn from Crocs’ email promotions strategy on our upcoming webinar

We’ll be joined by Crocs’ Kelsey Vendetti who runs their email program and will be talking us through their e-commerce team’s promotional strategy. You’ll hear a step-by-step rundown of their different promotional email programs, from the planning stage all the way through to the results data for a few recent campaigns.

Crocs’ marketing team offers promotions several times per month to their customers, yet recognizes the importance of targeting these promotions to those customers who need the extra push towards purchase, and varying these promotions to keep customers interested.

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The fastest-growing fashion retailers: Diving into the report [Webinar Invitation]

We’re excited to host a webinar together with Tim Grace, VP eCommerce at The Tie Bar. Tim will share advice, insights, and stories from the front lines about building and growing a successful e-commerce brand.

In a live conversation with yours truly, Tim will discuss real-life e-commerce case studies, and retailer benchmarks from Custora’s latest report: The Custora E-Commerce Pulse High-Growth Fashion Index.

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What I learned from analyzing 20+ high-growth online fashion brands

One of the things I like the most about my job at Custora is building our research platform, The Custora E-Commerce Pulse. I get to work with dozens of e-commerce retailers, geek out over their data, and interview the best & brightest minds in e-commerce and digital marketing (by the way, if this sounds like your idea of fun, we’re hiring).

Custora E-Commerce Pulse Fashion-Growth Fashion Index
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The Fastest-Growing Online Fashion Retailers & What Sets Them Apart [New Report]

Introducing The Custora E-Commerce Pulse High-Growth Fashion Index: A new research report analyzing 20+ fashion and lifestyle retailers that grew their online revenue and transactions the most in 2014.

 

We’re trying to transition into a type of marketing that produces customers who are going to be more loyal, instead of optimizing for the initial sale. — Tim Grace, VP eCommerce, The Tie Bar

 

fashion e-commerce growth

 

US e-commerce is growing fast, with revenue up 14.9% in 2014 according to the The Custora E-Commerce Pulse — a free online dashboard tracking online transactions from over 100 US retailers, 500 million shoppers, and over $80 billion in transaction revenue.

However, this average growth figure masks that some online retailers are growing much, much faster. For this report, we analyzed some of the fastest-growing online fashion, accessories, and lifestyle retailers based in North America. Our goal was to understand what makes these high performance retailers different from everyone else, resulting in a growth rate that is almost double the overall average.

 

 

We have to create an experience where customers want to tell us more about themselves. — John Tucker, VP of Member Experience, Trunk Club

 

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Webinar: E-commerce email + Lifecycle marketing

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Leading e-commerce retailers are growing 2.5 times faster than average online stores. Email is a big contributor to that stratospheric growth, driving close to a fifth of online orders throughout the year (substantially more on the biggest US online shopping days of the year — Black Friday & Cyber Monday, full report here).

Watch the webinar replay (and download the slides) below for a rundown of how retailers like Backcountry.com, Crocs, Everlane, Sole Society, and J.Crew get the most from their email marketing. Continue reading