Andrea Wasserman, SVP Digital for Hudson’s Bay and Lord & Taylor, and former CEO of Sole Society, recently spoke at a dinner Custora hosted for the e-commerce and marketing community in New York City. The dinner was part of our efforts to facilitate a community of retail marketers, and promote learning and sharing across brands. We were excited to host marketers and e-commerce leaders from Tiffany’s, Bonobos, Chanel, Blue Fly, Steve Madden, Amazon and others for an insightful (and delicious) evening at Upland restaurant in Flatiron.
At dinner, Andrea discussed her experience as leader of an emerging fashion brand along with her experiences at her current senior role with one of the world’s most prominent retailers.
You can watch the short teaser video of her discussion with Custora Co-Founder Corey Pierson below (watch the full presentation at the end of this post).
Watch the rest of the interview below.
In the full video interview, Andrea and Corey cover a range of topics, including:
- The role of data in e-commerce marketing strategy and execution
- The interplay between data and qualitative insights
- The key metrics for appealing to investors in a small company
- The challenges of serving the omnichannel, omni-device shopper
- How to approach hiring the e-commerce leaders of tomorrow
Fill in your details to watch the full interview.
We’re well into the New Year with stores prepping spring sales to shower shoppers with discounts — still, it’s weird seeing mannequins and models in shorts while we’re still getting blasted with frigid weather.
Regardless, while we’re trying to think of anything but winter, there is still plenty to be learned by looking back at the recent November – December busy season, and trying to understand the driving forces behind the biggest U.S. online shopping season on record.
We recently published the Custora 2014 Holiday E-commerce Report that details many of the important trends from the past season. Often, marketing teams tell us that they wish they could hear from other people in the field, exchange stories, and hear about which marketing campaigns are actually working. So, in addition to releasing our report, based on data from real retailers, we partnered with Bounce Exchange to host a webinar: 2014 Holiday E-commerce Recap + Tips for 2015 from Marketing Leaders
Guess Director of Marketing – CRM, Victoria Grahan, discusses how Custora is helping transform the ways Guess communicates with their customers.
Imagine you’re Victoria Grahan, Director of Marketing – CRM at Guess. You have the resources and support of global fashion brand and you work with a talented team of data-savvy marketers.
Surely you have nailed down marketing analytics and customer segmentation, your email campaigns are micro-segmented and ultra-personalized, and of course, your target CPA (cost per customer acquisition) is as chiseled as the muscles of those Guess models.
We recently hosted a workshop with Victoria at Fashion Digital New York, where we discussed how a large data-driven organization with a dedicated, sophisticated in-house CRM and analytics team is leveraging external tools like Custora to extend and automate some of their analytics and marketing programs.
Here are a few highlights from Victoria. You can watch the entire 45-minute recording below.
We recently hosted a webinar with Becca Freeman, Senior Manager, Digital Marketing at BaubleBar. Launched in 2011, BaubleBar has quickly become an online destination for fashion jewelry, due largely in part to their unique sourcing capabilities. BaubleBar leverages real-time data to design products corresponding to current consumer trends.
Becca manages BaubleBar’s customer acquisition and email marketing programs. She talked to us about BaubleBar’s use of data and customer insights, as well as their upcoming holiday strategy. Here are a few highlights – you can get the entire recording below.
(We’re also hosting another webinar this week, discussing data-driven email marketing techniques from top retailers like Guess?, Nasty Gal, and Sole Society – register here).