Location, Location, Location: Win Back Customers Where They Live Online

Bringing customers back again and again after that first checkout is the key to building a strong e-commerce business: Custora’s research has found that a 1% increase in customer retention leads to a 5% increase in profit per customer.

The challenge? Customer retention can be achieved using a seemingly infinite array of methods. Email campaigns, referral programs, promotions — the list of ways to boost retention goes on and on, and encompasses many integral components of a well-rounded customer communication program.

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