Andrea Wasserman, SVP Digital for Hudson’s Bay and Lord & Taylor, and former CEO of Sole Society, recently spoke at a dinner Custora hosted for the e-commerce and marketing community in New York City. The dinner was part of our efforts to facilitate a community of retail marketers, and promote learning and sharing across brands. We were excited to host marketers and e-commerce leaders from Tiffany’s, Bonobos, Chanel, Blue Fly, Steve Madden, Amazon and others for an insightful (and delicious) evening at Upland restaurant in Flatiron.
At dinner, Andrea discussed her experience as leader of an emerging fashion brand along with her experiences at her current senior role with one of the world’s most prominent retailers.
You can watch the short teaser video of her discussion with Custora Co-Founder Corey Pierson below (watch the full presentation at the end of this post).
Watch the rest of the interview below.
In the full video interview, Andrea and Corey cover a range of topics, including:
- The role of data in e-commerce marketing strategy and execution
- The interplay between data and qualitative insights
- The key metrics for appealing to investors in a small company
- The challenges of serving the omnichannel, omni-device shopper
- How to approach hiring the e-commerce leaders of tomorrow
Fill in your details to watch the full interview.
IRCE, the world’s biggest e-commerce conference, is coming up. Here at Custora we’ve done some prep and scanned the schedule to pick out the best sessions about customer analytics, leveraging data, and e-commerce marketing.
Also, if you are heading to Chicago for the conference, stop by Booth 1710 to say hello, or schedule a meeting with us beforehand to see how leading retailers like Guess, Ann Taylor, Backcountry, and Bonobos use Custora’s predictive analytics platform to improve their marketing programs.
Now, on to our suggestions.
Email is a top marketing channel, driving close to 1/5 of orders year round. The recent holiday season provided more evidence of email’s importance, with email driving almost a quarter of e-commerce orders over Thanksgiving weekend and close to 30% of orders on Black Friday. (Read about these stats and other marketing trends in our Holiday 2014 Recap report.)
Given email’s prominence, we recently paired up with Movable Ink to explore e-commerce email strategies and share what’s been working for leading online retailers. This “Expert e-commerce email” provides a framework to involve segmentation in any marketing effort. Continue reading
We’re well into the New Year with stores prepping spring sales to shower shoppers with discounts — still, it’s weird seeing mannequins and models in shorts while we’re still getting blasted with frigid weather.
Regardless, while we’re trying to think of anything but winter, there is still plenty to be learned by looking back at the recent November – December busy season, and trying to understand the driving forces behind the biggest U.S. online shopping season on record.
We recently published the Custora 2014 Holiday E-commerce Report that details many of the important trends from the past season. Often, marketing teams tell us that they wish they could hear from other people in the field, exchange stories, and hear about which marketing campaigns are actually working. So, in addition to releasing our report, based on data from real retailers, we partnered with Bounce Exchange to host a webinar: 2014 Holiday E-commerce Recap + Tips for 2015 from Marketing Leaders