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Black Friday US E-Commerce Up 16.1% Over Black Friday 2014

Online sales in the US were up 16.1% on Black Friday 2015 compared to Black Friday 2014, driven by email marketing and mobile shopping.

The data comes from the Custora E-Commerce Pulse, a free online dashboard providing key US e-commerce statistics and benchmarking data from over 200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue.

 

Here are the most notable trends of Black Friday 2015:

 

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Turkey & Mouse clicks: Thanksgiving 2015 e-commerce recap + LIVE Black Friday Update

Breaking news: As of 8:30am EST, Black Friday sales online are up 9.4% over the same time frame on Black Friday 2014. E-commerce orders (transactions) are up 7.3%, while revenue is up 9.4%. This is strong growth, yet slightly lower than the holiday season to date (+12.8% increase in e-commerce revenue vs 2014) – indicating a potential shift in shopping to later in the day. Stay tuned for our full Black Friday recap early tomorrow morning.

 

The data comes from the Custora E-Commerce Pulse, a free online dashboard providing key US e-commerce statistics and benchmarking data from over 200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue.

 

Black Friday follows a strong Thanksgiving shopping day online, with e-commerce revenue up 12.5% yesterday compared to Thanksgiving 2014.

Here are some of the highlights of Thanksgiving Day 2015 online:

 

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WETIKI, or the challenges of a growing team

Here at Custora, we’ve been fortunate to double in size since the beginning of the year. With growth, come challenges – one of them is communication among different teams and individuals.
Dan, Dave, Martin, and Aubrey came up with a short video to promote team communication, knowledge sharing, and healthy eating. Here it is for your viewing pleasure (not recommended while eating).

 

 

P.S – here‘s how you too can join our growing, WETIKIing team.

Q2 2015 Pulse E-Commerce Update: Understanding Marketing Channel Performance

US e-commerce delivered solid performance in Q2 2015, in sharp contrast to much struggle in the brick & mortar retail world. E-Commerce transactions were up a cool 10% over Q2 2014, and e-commerce revenue was up 9.4% year over year.
These stats – as well as the others in this post – are based on the Custora E-Commerce Pulse, a free dashboard tracking online transactions from over 100 US retailers, 500 million anonymized shoppers, and over $80 billion in transaction revenue. Sign up here to receive email notifications for monthly updates and seasonal research reports.

The rest of the post focuses on 2015 e-commerce performance to date (Q1 + Q2). You can check out the Pulse dashboard for more detailed information, or download a spreadsheet at the end of the post with monthly metrics.

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