Holidata E-Commerce 2015 – What Mattered Most (New Custora Report)

Holly Jolly Holidata

Wrapping paper. Hot chocolate. Turkey legs. Holidata.

The time has come to sort through the bits and bytes that led to another holiday season full of e-commerce growth.

The Custora E-Commerce Pulse 2015 Holidata Recap Report examines the major trends during the 2015 holiday shopping season (November – December): Strong growth, mobile e-commerce, the marketing channels driving e-commerce transactions, and more.

The findings in this report are based on the Custora E-Commerce Pulse, a free dashboard tracking online transactions from over 200 US retailers, 500 million shoppers, and over $100 billion in transaction revenue. Sign up here to receive email notifications for monthly updates and seasonal research reports.

Here are four highlights from the report. Download the full report below.

We’re also holding a webinar discussing the report’s results, you can learn more and register here.

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Holidata E-Commerce 2015: Download Custora’s Holiday E-Commerce Recap Data

The just-released Custora E-Commerce Pulse 2015 Holidata Recap Report examines the holiday season’s most notable trends: Top grossing days (beyond Cyber Monday and Black Friday), the growth of mobile e-commerce (and Apple’s role), the marketing channels driving online transactions, and more. You can read more about the report and download it here.

In this post, we are making available a spreadsheet containing the report’s raw data. You can download it below.

This report is a product of the Custora E-commerce Pulse, which publishes monthly updates on the state of US e-commerce based on data from over 500 million anonymized shoppers and $100B in e-commerce revenue from over 200 online retailers. You can sign up for email updates from The Pulse here.

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2015 E-Commerce Holidata Recap

The flurry of wrapping paper has finally settled, and the annual holiday shopping season is now behind us.

The 2015 holiday shopping season (Nov. 1 – Dec. 31) was a strong one for US e-commerce retailers with revenue up 12.1% over the same period in 2014.

Here are a few highlights from the Custora Pulse Holiday 2015 Recap Report, coming out mid-January. The data comes from the Custora E-Commerce Holiday Pulse – a free online dashboard providing key US e-commerce statistics and benchmarking data from 200+ online retailers, 500 million anonymized shoppers, and $100B in e-commerce revenue.

1. With strong revenue increase (12.1%) came a solid jump in orders, up 10.9% with the average order value (AOV) up 1.1%. This indicates a less promotionally driven holiday season — a good sign for retailers.

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Cyber Monday Biggest Day in US Online Shopping Ever, Holiday Weekend Sales Online up 16.4% over 2014

E-commerce revenue was up 16.2% on Cyber Monday 2015 compared to Cyber Monday 2014, making it the biggest day in US online shopping history.
For the full holiday weekend (Thanksgiving day – Cyber Monday), revenue growth over 2014 came in strong at 16.4%. The strong growth overall for the weekend was driven by mobile shopping (Apple devices in particular), email marketing, and Google search.


These holiday data points are from The Custora E-Commerce Pulse, a free online dashboard tracking real-time online transactions from over 200 US online retailers, 500 million online shoppers, and over $100 billion in transaction revenue.


Here are some of the highlights of Cyber Monday 2015 and the holiday weekend online:

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Holidata 2015 – Pre-Turkey Day Update

Holidata 2015

Good news, retailers: US e-commerce is off to a strong start heading into the 2015 holiday season. We analyzed the Holidata from the beginning of the month to now — November 1st through the 22nd — and revenue is up 12.8% year-over-year (YOY) with transactions up 12% compared to the same time frame in 2014. Average order value (AOV) is up slightly (0.7%). Given the significant increase in YOY revenue, the increase in AOV indicates that so far this holiday shopping season hasn’t been overly promotional.

Hello, it’s me

Shoppers are turning to their mobile phones to place orders now more than ever before. So far this holiday season 20% of online transactions have been placed on mobile phones. Tablets dropped an entire percentage point from 2014 to 2015, now bringing in 10.3% of orders. Finally, it looks like desktop computers were on St. Nick’s naughty list this year — orders placed on desktops fell from 75% to 69.9%.
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