Three Ways Sephora Is Embracing the Connected Consumer

Last week, we attended the Decoded Fashion & Beauty Summit in New York, where fashion and beauty retail leaders gathered to explore the death of retail (as we know it), demystify data, and discuss the connected consumer.

One of the keynotes we enjoyed most was Sephora’s VP of Digital Product Lucinda Newcomb’s presentation on the connected consumer. Lucinda kicked off her talk by sharing Sephora’s mantra—”client experience is queen.” This mantra informs everything the beauty giant does across each customer touchpoint.  

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