As part of our Webinarch Madness series, we hosted a webinar with Professor Eric Schwartz of University of Michigan’s Ross School of Business. His research focus is on predicting customer behavior, understanding its drivers, and examining how companies can actively manage their customer relationships with marketing.
In the webinar, Professor Schwartz shares how the latest research from academia is affecting customer lifetime value and multivariate testing in the retail context. This is a must-watch for those interested in the future of customer marketing.
Fill out the form below to get the recording.