Leading e-commerce retailers are growing 2.5 times faster than average online stores. Email is a big contributor to that stratospheric growth, driving close to a fifth of online orders throughout the year (substantially more on the biggest US online shopping days of the year — Black Friday & Cyber Monday, full report here).
Watch the webinar replay (and download the slides) below for a rundown of how retailers like Backcountry.com, Crocs, Everlane, Sole Society, and J.Crew get the most from their email marketing.
You’ll see customer lifecycle marketing and segmentation strategies in action (basic & advanced) accompanied by specific email examples.
• See how customer lifecycle strategies & emails vary between retailers
• Learn how predictive product affinity and conversion improve email segmentation
• Hear what’s working for Custora customers, presented by Jordan Elkind, Head of Customer Insights
• Catch six Don’ts and Do’s of Lifecycle email marketing to improve your own email programs