Q1 2014 Pulse US E-Commerce Update: Double-Digit Growth

The Custora Pulse

2014 is already shaping up to be a strong year for US E-Commerce, with revenue up 11% over Q1 last year, and orders up 13% over the same period last year.

This update is based on The Custora Pulse‘s latest US E-Commerce data, tracking e-commerce transactions from over 100 US retailers and 70 million shoppers.

 

Upwardly, Mobile

Mobile e-commerce continues its strong growth in 2014, increasing its share of the total e-commerce pie by 35% over the first quarter of 2013: From 13.7% to 18.5% of total orders. This includes purchases made on both mobile phones (8.2% of total) and tablets (10.3% of total).

 

Search Drives Over 40% of US E-Commerce 

Almost a quarter (24%) of e-commerce orders in Q1 2014 originated in organic search queries, and a fifth (20%) originated in paid search ads (SEM or CPC). In total, Search – free and paid – drove almost 44% of all e-commerce transactions in the first quarter of the year.
Within search, Google has a big impact on e-commerce as it remains the most popular source for both free and paid search (with almost three quarters of paid search spend), and Android has become the most common mobile platform in the US.
Furthermore, Google is looking to become a bigger force in the e-commerce world on its own. In line with these goals it has launched its own e-commerce initiatives in the past year — like Google Shopping Express (same day delivery in the Bay Area), the Google Glass one day sale on April 15, and a rumored retail shop in development a few blocks away from the Apple store in Manhattan’s SoHo neighborhood.

Custora Pulse - e-commercre Q1 orders by channel

 

Download the Full Report

For a full recap of the first quarter, download our 8-page report. It includes a breakdown of order and revenue growth by month, iOS vs Android share of e-commerce orders, and more.

 

Stay up to date on e-commerce trends

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About Custora and how we can help

Custora provides a customer-centric marketing platform that helps e-commerce teams make customer acquisition and retention programs more profitable. Custora’s software uses advanced statistical models to identify distinct customer segments and predict how customers will behave in the future. This enables e-commerce companies to deliver more relevant and effective communications that promote long-term customer relationships. Custora is proud to work with some of the world’s leading e-commerce retailers, including Etsy, Backcountry, Guess?, Bonobos, Crocs, Wine.com, and One Kings Lane. If you’re interested in learning more about Custora, request a demo here.

 

  • AlisonG

    This is fabulous! Can you direct me to how you define Direct Marketing and Other? Thank you!

    • http://www.custora.com El-ad David Amir

      I’m glad you found the report useful.

      o Direct marketing is defined as the Google Analytics “none” Medium value:

      https://support.google.com/analytics/answer/1033173?hl=en

      o Other is a long list of Medium values that we could not readily classify. We’re combining data from multiple retailers, each with their own unique Medium values that cannot be readily generalized. With that said, each of them comprises a tiny portion of the data set.

  • Ertan Ozcelik

    Great report. I see a little mistake. Q1 percentage of orders by channel in 2013 adds up to 103%. Just wanted to let you know.

    • http://www.custora.com El-ad David Amir

      The 2013 SEM/CPC value should be 17%, not 20%. We’re working on fixing this in the report. Thank you!

  • DaveC

    Please add a link to the report!

    • http://www.custora.com Custora

      Hi Dave, please fill in your details in the form at the end of the blog post to get the report. Let us know if you encounter any issues!

      • DaveC

        Thanks for the quick reply. There is no form on this blog post. I found the report by going to your main website homepage, but I imagine other readers will have the same problem.

        • http://www.custora.com El-ad David Amir

          Hi Dave- are you using a mobile device, by any chance? From a desktop browser, right beneath the figure titled “Q1 percentage of orders by channel”, there is a section called “Download the Full Report”.

          • DaveC

            Desktop. I see the paragraph entitled “Download the Full Report” but there are no links anywhere in that paragraph.

          • http://www.custora.com El-ad David Amir

            No textboxes either? “Email”, “First Name”, etc., and a red button saying “Submit”? May I ask which browser you’re using?

          • DaveC

            Chrome Version 34.0.1847.131 m. Screen shot here: http://imgur.com/EGxftio

          • Kyle Shepherd

            Hi Dave,

            Thanks for all of your help with this. We haven’t been able to replicate the issue on our end, but we’re working on it.

            In the mean time, if you email us at info@custora.com we can send you the pdf of the report.

            Thanks again and we’ll be in touch.