US E-Commerce February Update: Up and to the Right

The Custora Pulse

Hot February for US E-Commerce: Sales were up 10% over February last year.

This stands in sharp contrast to overall US Retail Sales, which rose a paltry 1.5% in February compared to last year, according to the US Department of Commerce.

E-Commerce revenue was up 10% year over year, and transactions were up 12%. Average Order Value (AOV) was up 1% vs last year, indicating a healthy e-commerce environment that did not become more promotional and discount-driven compared to last year.

These data points are from The Custora Pulse‘s latest US E-Commerce data, tracking e-commerce transactions from over 100 US retailers and 70 million shoppers.

Mobile e-commerce continued its strong growth in February, increasing its share of the total e-commerce pie by 45% over 2013: From 14% to 19.5%. This includes purchases made on both mobile phones (9% of total) and tablets (10.5% of total).

 

Mobile E-Commerce, February 2014

mobile e-commerce

 

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About Custora and how we can help: Custora provides a customer-centric marketing platform that helps e-commerce teams make customer acquisition and retention programs more profitable. Custora’s software uses advanced statistical models to identify distinct customer segments and predict how customers will behave in the future. This enables e-commerce companies to deliver more relevant and effective communications that promote long-term customer relationships. Custora is proud to work with some of the world’s leading e-commerce retailers, including Etsy, LivingSocial, Bonobos, Crocs, Wine.com, and One Kings Lane. If you’re interested in learning more about Custora, you can request a demo here.