Custora is excited to announce the publication of our first ever E-Commerce Customer Acquisition Snapshot.
The last few years have spawned massive changes in the world of online marketing. With U.S. e-commerce sales now topping $200 billion annually, digital marketers are getting savvier than ever.
The sharpest marketers in the new era of e-commerce will be looking beyond just where customers are coming from. They’ll be looking at the value of new customers acquired across channels, platforms , and geographies. And it turns out – not all customers are created equal.
The study is an effort to reflect on the rapidly changing landscape of customer acquisition and shed additional light on what’s shaping the future of e-commerce growth.
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