Leading e-commerce retailers are growing 2.5 times faster than average online stores. Email is a big contributor to that stratospheric growth, driving close to a fifth of online orders throughout the year (substantially more on the biggest US online shopping days of the year — Black Friday & Cyber Monday, full report here).
Watch the webinar replay (and download the slides) below for a rundown of how retailers like Backcountry.com, Crocs, Everlane, Sole Society, and J.Crew get the most from their email marketing. Continue reading
Custora just announced a $6.5MM Series A round of funding from VC firms Foundation Capital and Greycroft Partners. We wanted to share some of our thoughts on the journey so far, what’s to come in the year ahead, and of course say thank you for being a part of it all.
It’s an equally exciting and challenging time to be a retail marketer.
On one hand, brands have never before had access to so many ways to communicate with their customers. Everyday you get emails about the brands you care about. You can “follow” companies and actually have conversations with them. Nasty Gal has 1.5 million fans on Instagram. McDonald’s actually responds to questions on Facebook. The President recently hosted an Ask Me Anything on Reddit. It’s crazy. This is a marketer’s dream, so many direct ways to interact with customers.
New funds will accelerate Custora’s product development and growth; helping marketers improve customer acquisition and retention.
New York, NY – April 7, 2015 – Custora, a marketing software startup based in NYC, announced today the close of a $6.5MM Series A led by Foundation Capital with participation from Greycroft Partners and Valhalla Ventures. The new funding will enable Custora to scale out sales and marketing and more rapidly develop the company’s B2C marketing software platform. Custora, a Y Combinator company, raised its seed round in 2011 and has been growing based on customer revenue over the past few years.
Custora provides a predictive marketing platform built for e-commerce teams. Its software analyzes data to predict how customers will behave in the future – the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. These customer-specific insights enable brands to advertise and communicate in more effective and meaningful ways.
“It’s a new type of software – part predictive analytics, part B2C marketing automation,” says Corey Pierson, Co-Founder and CEO of Custora. “The goal is for marketers to spend more time thinking about how to treat their customer segments at different points in the buying cycle, and less time caught up in data analysis and list management.”
Email is a top marketing channel, driving close to 1/5 of orders year round. The recent holiday season provided more evidence of email’s importance, with email driving almost a quarter of e-commerce orders over Thanksgiving weekend and close to 30% of orders on Black Friday. (Read about these stats and other marketing trends in our Holiday 2014 Recap report.)
Given email’s prominence, we recently paired up with Movable Ink to explore e-commerce email strategies and share what’s been working for leading online retailers. This “Expert e-commerce email” provides a framework to involve segmentation in any marketing effort. Continue reading
We’re well into the New Year with stores prepping spring sales to shower shoppers with discounts — still, it’s weird seeing mannequins and models in shorts while we’re still getting blasted with frigid weather.
Regardless, while we’re trying to think of anything but winter, there is still plenty to be learned by looking back at the recent November – December busy season, and trying to understand the driving forces behind the biggest U.S. online shopping season on record.
We recently published the Custora 2014 Holiday E-commerce Report that details many of the important trends from the past season. Often, marketing teams tell us that they wish they could hear from other people in the field, exchange stories, and hear about which marketing campaigns are actually working. So, in addition to releasing our report, based on data from real retailers, we partnered with Bounce Exchange to host a webinar: 2014 Holiday E-commerce Recap + Tips for 2015 from Marketing Leaders