The Best Month to Acquire New Customers is Not What You Think

It is unquestionable that the holiday season reigns the peaks of retail activity. In November and December, shoppers research and buy presents for family and friends, while taking advantage of numerous deals and sales, both online and in brick and mortar stores. Most retailers, consequently, assume the biggest spike in new customer acquisition occurs during this time frame, the two months of holidays galore — and they would be correct. But, with this rise in customer acquisition that spikes in the final months of the year, retailers ought to consider the lifetime value of these buyers — meaning the total spend of the customer over his or her entire relationship with the store. Inevitably, these customers tend to lean towards what the industry likes to call “one and done” buyers. In it for the discounted prices and out when deals are gone.
A spike in new customer acquisition that comes with poor retention and modest lifetime value? Time to rethink. Despite the jump in customers storming through your door in November and December, the best month to acquire new customers is, in fact, October.

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Mobile E-Commerce Hits All-Time High: New Custora E-Commerce Pulse Report

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The evidence surrounds us, whether it’s commuters immersed in their tablet on the subway, the newly announced Amazon smartphone, or a shopper buying toilet paper on her phone to save a little and avoid the hassle of carrying it home. Mobile computing is doing everything except slowing down. And while these anecdotes add up to something meaningful on their own, we wanted to further explore this mobile shift and learn how it’s impacting the way people shop online.

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