A foolproof recipe for estimating value and calculating the ROI of a marketing technology solution
At Custora’s CARMA (Customer Analytics for Retail Marketers) conference last year, I shared my thoughts on the so-called retail apocalypse by comparing it to HBO’s Game of Thrones—not only because I like Game of Thrones, but also because it’s apt.
The ‘State of Fashion 2018’ recently published by McKinsey & Company in collaboration with the Business of Fashion (BoF) is a must-read for everyone in the fashion industry. Clocking in at over 80 pages long, it is a deep analysis of the business based on over 200 interviews with senior industry executives plus benchmarking analysis of over 500 retailers around the globe.
I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Continue reading